Appledesign the work of the apple industrial design group paul kunkel rick english on amazoncom free shipping on qualifying offers to celebrate apples twentieth anniversary appledesign provides a rare inside look at the industrial design group. Visually stunning and filled with fascinating backstories on the design of many of apples most popular products from the 80s and 90s an absolute must for any longtime apple fan but it only gets four stars from me since it fits more into the coffee table book category you enjoy looking through it once than in the reading book category things you read again and again. Dtca3doc 230 industrial design appledesign the work of the apple industrial design group item preview. The apple industrial design group idg is the industrial design arm of apple inc responsible for crafting the appearance of all apple products history apple industrial design was established in april 1977 when steve jobs hired jerry manock to design the enduring apple ii case . To celebrate apples twentieth anniversary appledesign provides a rare inside look at the industrial design group examining the role this small team of creative individuals has played in the rise of apple from a silicon valley garage to a billion dollar corporation
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