This first complete history of the blue cross and blue shield system tells the story of americas largest and oldest health insurers from their beginnings to the turbulent 1990s. Ehnet book review published by h businessehnet and ehnet june 1998 robert cunningham iii and robert m cunningham jr the blues a history of the blue cross and blue shield system. Blue cross and blue shield developed separately with blue cross providing coverage for hospital services and blue shield covering physicians services 3 blue cross is a name used by an association of health insurance plans throughout the united states . Book reviews 227 beleaguered consumers and workers at times this vantage point is quite valuable given the close attention the blues necessarily paid to. Robert cunningham iii and robert m cunningham jr the blues a history of the blue cross and blue shield system dekalb northern illinois university press 1997 xii 311 pp ill 3600
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