Gree n marketing a study of consumers buying behavior in relation to green products 18 global journal of management and business research volume xv issue v version i. This paper presents a theoretical link among green marketing of teh kotak ad persembahan dari alam version this is an ad telling as if the product of teh kotak is truly from nature. The theoretical view of green marketing derived from within institutional economics environmental politics and technological theory is a multi disciplinary perspective suggesting that a . As discussed in ottman and colleagues article avoiding green marketing myopia the surest route to avoiding a greenwasher label may be to avoid using green claims altogether eco aware or not consumers want to know how products can benefit them personally
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