In the breakthrough company technology ceo and fortune 500 consultant keith mcfarland draws upon an extensive empirical study to reveal exactly how everyday companies become extraordinary showing that breakthrough success is associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate from . The breakthrough company how everyday companies become extraordinary performers keith r mcfarland crown business during a casual conversation with jim collins several years ago mcfarland wondered aloud what could be learned about great companies closer to the time of their entrepreneurial breakthrough. The must read summary of keith mcfarlands book the breakthrough company how everyday companies become extraordinary performersthis complete summary of the ideas from keith mcfarlands book the breakthrough company shows how only a few companies break through to become truly big most markets are controlled by three or four big players. The breakthrough company how everyday companies become extraordinary performers by keith mcfarland mcfarland is a consultant that spent considerable time researching 7000 growth companies that made up a database from dun bradstreet they studied 7000 firms spoke with 1500 executives and reviewed and cataloged 5600 documents to draw the. In the breakthrough company keith mcfarland pinpoints how everyday companies become extraordinary showing that luck is a negligible factor rather breakthrough success turns out to be ass the vast majority of small businesses stay small and not by choice
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